Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q1 2023

In the first quarter of 2023, the performance of the top five delivered meal kits and specialty foods applications in New Zealand displayed a range of trends in downloads and active users. Here’s a closer look at how these apps performed according to Sensor Tower data.

HelloFresh: Meal Kit Delivery saw a steady increase in weekly downloads, starting at 602 in late December and peaking at 1.3K in late February. Weekly downloads fluctuated around this peak, ending March at 1.2K. The app's weekly active users started at approximately 43.3K and peaked at 54.3K in early January, with a gradual decline to around 46.9K by the end of March.

My Food Bag experienced a varied trend in weekly downloads, starting at 313 in late December and reaching its highest point of 748 in late January. Downloads then tapered off to 376 by the end of March. There were no active user metrics available for this app.

Vivino: Buy the Right Wine maintained a consistent weekly revenue around $1 throughout the quarter. Weekly downloads began at 293, peaking at 347 in mid-January, before declining to 189 by the end of March. The app's weekly active users saw a slight decline from 954 in late December to around 802 by the end of March.

EveryPlate: Cooking Simplified had minimal activity in terms of weekly downloads, fluctuating between 1 and 18 throughout the quarter. Active user data was not available for this app.

My Muscle Chef recorded very low weekly downloads, ranging from 0 to 5 over the quarter. There were no active user metrics provided for this app.

For more detailed insights and data on mobile app performance, visit Sensor Tower.